PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP MINAT PEMBELIAN DI PT.HOLCIM BETON
Abstract
ABSTRACT
Customers will try to get products from companies that are able to provide the best service to them. This means that good quality is not seen from the perception of the service provider but from the customer perception, so that customer satisfaction orientation (customer satisfaction) is always at the forefront in a vision and mission company. Customer satisfaction is a benchmark in service quality of products and services. Increased public incomes, industrial developments, scientific and technological developments, increasing levels of education, deregulation and government policies in the material industry have resulted in changes in high competition systems that require companies to pay attention to the importance of quality relationships in order to maintain Existing customers. For that Holcim Beton must understand its Customers to remain loyal and not move to competitors.
Keywords: Quality product,Quality of services and Purchase interest.Full Text:
UntitledReferences
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DOI: https://doi.org/10.58217/joce-ip.v11i2.105
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